소개글

편의점 창업.

목차

Ⅰ. INTRODUCTION OF ALL IN ONE

Ⅱ. Analysis of markets and competitors

Ⅲ. Analysis of environment
1. macro environment
2. micro environment

Ⅳ. Sophisticating of objective of marketing


Ⅴ. Planning of enter into market.
1. Financial part
2. Processing part

VI. Improvement

본문내용

Story telling
I have been living alone for 4 years since I was a freshmen.
I like having coffee and enjoy having time with my friend.
But I can not afford to spend much. I have a lot to do in school as a result I don’t have much time in having meals. Besides I have to wash my clothes.
How can I handle those problems?
“I’m a student of Dong-guk univ.
24-yesr-old, living alone,
I don’t like moving, Everything bothers me .”
Cafe ALL in ONE
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Why and How do we start to run CAFE ALL IN ONE Convenience Store
We seek complex living space which can make consumer especially students who are living near the Dongguk Univ alone take advantage of our store.
Ⅰ. Selecting and introduction of




Planning of enter into market.
potential possibility to enter into market

Investment-rental fee \2,000,000(per month), deposit \50,000,000
Remodeling of store-around \20,000,000
goods and foods: depends
Other cost: Advertising ,equipments ,inventory, utility :at least 10,000,000
*
Possible and potential place
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요약 및 결론
Finishing his work in school, he is on way to home. He wants to have coffee. ‘Coffee beans? Starbugs?, that’s too expensive..’ He worries about where to go among 3convenience store such as Familly Mart, GS25, ALL in ONE. He abruptly thinks he have a clothes to wash and bill to pay utility. He decide to go ALL In ONE
I can handle all of things simultaneously.
Now many students are getting recognized existence of ALL in ONE.
We expect to get high returns and be a model of new marketing way to convenience store.

참고 자료

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