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Marketing Plan for Panda ExpressContentsOverview of Panda ExpressMission StatementInternal AnalysisSWOT / Portfolio of Current ProductsSituational AnalysisSTP / Competitive AnalysisMarketing Strategy4P MixOverview of Panda ExpressSince 1983Fast Casual Restaurant Chain Serving American Chinese Cuisine 1317 Restaurants No MSGHigher PaidMission Statement"Deliver exceptional Asian dining experiences by building an organization where people are inspired to better their lives"Internal Analysis - SWOT- Provide a quick ordering system- Sleek and clean interior- Convenient take-out- In a variety of foods able to be eaten at onceStrengthWeaknessOpportunity

목차

Overview of Panda Express
Mission Statement
Internal Analysis
SWOT / Portfolio of Current Products
Situational Analysis
STP / Competitive Analysis
Marketing Strategy
4P Mix

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Panda Express is unfamiliar brand to koreans, so we need an advertisement through PR for exposing to people.These are way to advertisement.
“When consumer visited in panda express we provide a coupon along to price.”
“Show them the panda express with a media like drama or movies, It makes them feel curious about the product and increase the demand for panda express.”
When our consumer birthday, we will provide a service.
Our careless make feel happy to people.
“Coming the season we will decorate our restaurant and provide season product. Then we can enjoy value together.”

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