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서비스운영관리 A+받은 영어 프레젠테이션 자료입니다. 두 업체를 비교 했습니다. 직접 발로 뛰었기 때문에 퀄리티가 높다고 생각합니다.

목차

Introduction
Strategy
Process
Problems
Layout
Competitive Priorities
Suggestion

본문내용

Introduction
Established in USA by Ernie Robbins&Borton Baskin In 1945
Entered to korean market in 1985 with SHANY
Now SPC’s subsidiary company around 840 stores in Korea
Franchise & directly operated stores
Established in USA by Donald&Susan Sutherland in 1988
Entered to korean market in 2006 with CJ Foodville
Now CJ Foodville’s subsidiary company 52 stores in Korea
Franchise & directly operated stores

Strategy : Service
Strength
Keep developing new flavor.
Weaknesses
Staff can’t speak English at all.
Poor service.
There is no delivery service.
There is no fixed task for each staff.
Strength
Excellent, friendly and proffesional service.
English menu which is very complete and there is staff can speak in English.
Weaknesses
Low utilization.
There is no fixed task for each staff.
There is no delivery service.

Strategy ( 4 Ps ) Products
Beverages ( cold and hot drink ),
yogurt ice cream,
Ice cream,
ice cream cake,
waffle,
ice cream,
flakes,
ice cold,
ice cream cake,
waffle,
smoothies,
coffee and tea,
yogurt,
shake and affogato.

참고 자료

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